{'It’s like they’ve erupted out of someone’s subconscious': how horror has taken over today's movie theaters.
The largest jump-scare the cinema world has experienced in 2025? The resurgence of horror as a dominant force at the UK film market.
As a style, it has remarkably outperformed past times with a 22% year-on-year increase for the British and Irish cinemas: £83,766,086 in 2025, compared with £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.
The top performers of the year – a recent horror title (£11.4m), another hit film (£16.2 million), The Conjuring Last Rites (£14.98 million) and 28 Years Later (£15.54m) – have all remained in the multiplexes and in the public consciousness.
Even though much of the expert analysis centers on the unique excellence of prominent auteurs, their achievements suggest something shifting between moviegoers and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a head of acquisition.
“Films like these play with genre and structure to create something completely different, and that speaks to an audience in a different way.”
But outside of artistic merit, the consistent popularity of spooky films this year indicates they are giving cinemagoers something that’s highly necessary: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” remarks a respected writer of classic monster stories.
Against a real-world news cycle featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits connect in new ways with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” says an actress from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
Historically, public discord has always impacted scary movies.
Experts point to the surge of German expressionism after the WWI and the chaotic atmosphere of the early Weimar Republic, with movies such as The Cabinet of Dr Caligari and a pioneering fright film.
This was followed by the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a historian.
“Thus, it mirrors widespread fears about migration.”
The phantom of immigration shaped the recently released supernatural tale The Severed Sun.
The creator elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Additionally, the notion that acquaintances might unexpectedly voice extreme views, leaving others shocked.”
Perhaps, the current era of acclaimed, socially switched-on horror started with a sharp parody debuted a year after a divisive leadership period.
It introduced a fresh generation of horror auteurs, including a range of talented artists.
“It was a hugely exciting time,” says a creator whose movie about a deadly unborn child was one of the time's landmark films.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Concurrently, there has been a reappraisal of the genre’s less celebrated output.
Earlier this year, a new cinema opened in London, showing underground films such as a quirky horror title, a classic adaptation and the 1989 remake of the expressionist icon.
The fresh acclaim of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the algorithmic content produced at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to disrupt conventions.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an expert.
Besides the return of the deranged genius archetype – with multiple versions of a literary masterpiece upcoming – he forecasts we will see horror films in the coming years addressing our modern concerns: about AI’s dominance in the coming decades and “supernatural elements in political spheres”.
Meanwhile, “Jesus horror” The Carpenter’s Son – which depicts the events of holy family challenges after Jesus’s birth, and features famous performers as the sacred figures – is scheduled to debut later this year, and will undoubtedly send a ripple through the faith-based groups in the America.</